Skip to main content
  • How to Work in the Sports Industry and Find Your Dream Job

October 12, 2023

Many students coming to college want to be a student-athlete and continue playing a sport they love while earning their degree. And many would like to stay in the athletics world beyond their sports career.  Other students are drawn to sports majors and wish to build a sports-related career choosing from the coaching side of the industry or the management and marketing side. All of this is possible at Midway University.

What are the Sports-Related Degrees Offered at Midway University?

There are several athletic-related degree programs available, both within our traditional undergraduate on campus programs and our online undergraduate and graduate programs. The online sport marketing and online coaching degree programs give our students great flexibility to remain where they currently live but learn from our experience faculty and be a part of Midway University's School of Business, Equine and Sport Studies programs.

Coaching & Sport Leadership (B.S.)

From developing your foundational knowledge of coaching to learning strong coaching leadership skills, this program lays the foundation to be a leader in the sports industry. From community sports and fitness gyms to professional NFL teams and Olympic competitions, a bachelor's degree in Coaching and Sport Leadership covers topics of sport marketing, psychology of sport, managing sport events and more, preparing you for a variety of athletic roles.

What Can You Do with a Coaching Degree?

  • coaching in interscholastic, collegiate, or professional sports
  • coaching with national governing bodies of Olympic sport
  • entrepreneurial coaching and training as a sport specialist
  • fitness specialist
  • sport analyst

Sport Marketing (B.S.)

A degree in Sport Marketing gives students the fundamentals they need to learn what it takes to promote and successfully market sports and sporting events at all levels. This undergraduate sport marketing program hones students' critical thinking while providing an opportunity to combine marketing and management fundamentals within the sport industry.

What types of jobs are available with a sport marketing degree?

  • Media experts for sports programs at all levels
  • Public relations and promotion specialists for sport organizations
  • Sport information directors
  • Public/community relations with professional sport programs
camera in gym

Sport Management (B.S.)

A sport management degree prepares students for a career in the fast-paced and competitive world of athletics. Learn how to manage sports programs while gaining knowledge of management, marketing and finance in the industry.

Sport Management MBA

The online Sport Management MBA specialization degree is designed to prepare business graduates for the vast field of sports-related businesses. This MBA program offers a strong business curriculum mixed with specialized sports-focused courses that help graduates work within the sports industry. This is great for someone looking to advance their career in the sports industry.

What types of job roles are available with a sport management degree?

  • management or administrator careers in interscholastic, amateur, collegiate and professional
  • facility and event management
  • sports merchandising and sales
  • sports coordinator
  • fund raising or ticket sales administrators for sports organizations

What are some future job trends or growth areas within sports?

The Bureau of Labor Statistics projects sports-related careers as one of the top nine sectors with job potential for bachelor degree level occupations. Some of the areas of particular growth in the industry include coaching and scouts. Sports marketing, sports analytics and Non-Profit Sport Organizations are growing sectors within sports.

sports tickets

Why Choose Midway University for Your Sports Education?

Whether you are looking for traditional undergraduate programs or online sports degrees, Midway University offers strong development programs in coaching, sport marketing and sport management. One strong area of all of our programs is the hands-on experience and opportunities our students gain within the program. Students on campus work with our Athletics Department and/or numerous sports organizations located in Kentucky such as (name of organizations to link to). Students studying one of our online coaching degrees or online sports degrees work with their advisor to find similar experiences in their home area.

Where to Find Sports Jobs?

Take a look at a few of these sites to see what jobs and careers are possible with a sports degree.