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  • Sport Marketing

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120 Credit Hours
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Campus & Online
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The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment. This program hones students' critical thinking while providing an opportunity to combine marketing and management fundamentals with the sport industry. Graduates of the Sport Marketing program will possess a real-world skillset they can apply to the contemporary sport marketing field.

Program Learning Outcomes

  • Students will evaluate and integrate information across the areas of management and marketing to plan processes and solve issues related to sport communications, merchandising, finances, events, and facilities.
  • Students will apply ethical practices to the planning and execution of sports marketing efforts to achieve organizational goals with a strong commitment to diversity.
  • Students will produce effective written and oral communications for specific sport contexts and target audiences.
  • Students will demonstrate the ability to use critical analysis and reasoning to organize, lead, and evaluate sport marketing efforts.
  • Students will integrate different perspectives to work collaboratively in a team environment to form new sports marketing ideas, strategies, and conclusions.
Program Highlights

Turn your passion for sports into an exciting career with a bachelor's degree in Sport Marketing. Available as a major or minor.

Frequently Asked Questions

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We offer a simple online application process. Create your account, submit all materials and track your application status conveniently online. Admissions Counselors are available to assist you with the application process and answer any questions you may have about Midway University and our programs. Give them a call at 1.800.952.4122 or email

Students are eligible as “full-time and “part-time” students for Federal loans and may be eligible for Federal and/or State grants. (A full-time student is a student taking 12 credit hours or more per term; a part-time student is a student taking 6-12 credit hours.)

Visit Financial Aid page for more details.

An admission decision can only be made with official documents. Transcripts are considered official when they are either mailed directly to Midway University from the issuing institution in a sealed envelope or sent electronically by a secured third party such at National Student Clearinghouse or Parchment.

Midway University works hard to provide quality degree programs at an affordable price for our students. Students can view our Tuition and Fees Schedule online.

Make sure you get the whole picture before making your decision. First, complete your FAFSA so you can see what financial aid you are eligible to receive and complete your application. Once you are admitted to Midway University, you can meet with our Financial Aid Office to discuss all the eligible aid (federal, state and institutional) that you have access to and apply for scholarships. This is the only way to figure out the true cost and if you will have any out-of-pocket expenses to cover.

Midway University accepts transfer credits from regionally accredited institutions that are 100-level or higher with a grade of “C” or better. At the time of admission, our Admissions Counselors will provide an unofficial evaluation of your transfer credit. An official evaluation will be completed by the Registrar’s Office after acceptance.

Depending on your student type, there are different steps needed to get you ready to begin classes. Visit our Next Steps page to find your path, or contact admissions at

Traditional students may declare a major that is only offered online following the guidelines of the online major policy in the academic catalog.

Career Outlook

According to the Bureau of Labor Statistics, marketing management positions show 10 percent growth between 2021-2031. The median annual salary was $135,030 in May 2021. It is noted that a bachelor's degree is required for most marketing management positions.

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Small Classes

Our average class size is 17 students allowing more interaction with faculty.

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Annually 99% of our traditional undergraduates receive institutional aid.

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Personalized Attention

Our student to faculty ratio is 15 students to 1 faculty member.

Take the next step
Our Admissions Team would love to help you get started on your journey to become a MidwayU Eagle. Visit campus, request info, or apply today.
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