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  • Sport Marketing and Coaching Degrees Added

December 05, 2022

Midway University Trustees have approved two new majors and a new minor for the coming academic year. The new degrees to be offered are a Bachelor of Science in Coaching and Leadership and a Bachelor of Science in Sport Marketing.

“Based on student interest and the growth of our current Sport Management program, our faculty have developed these two new majors,” said Dr. Mark Gill, Dean of the School of Business, Equine and Sport Studies. “Sport Marketing will combine curriculum elements of both Sport Management and Marketing Communications allowing students to focus on the many aspects of marketing specific to the sports industry.”

Gill added, “the Coaching and Sport Leadership degree program is for those students who want to be much more hands-on in the sports industry as a coach or leader of an athletic organization. Both degree programs will be available to our traditional undergraduate students on campus and for our online students.”

The University also received approval to add a Minor in Music. In addition to a general Music Minor, students can choose from three tracks: Performance, Music Therapy or Music Education. “We believe this minor will be of interest to students who are participating in the Midway Chorale program and to students in other program areas such as psychology and teacher education,” said Dr. Ellen Bloomfield, Interim Dean of the School of Arts & Sciences.

Students interested in these programs should contact the Admissions Office at