Marketing Communications – Writing

Marketing Communications – Writing

The advertising and public relations fields are in need of strong writers. If creative writing is your interest, consider Midway University’s online writing concentration in marketing communications.

A Marketing Communications Writing degree from Midway University can provide you with the skills you need to write for many types of industry needs.

Courses include introduction to journalism, advertising writing, professional and political writing.

All student complete the core course requirements and then choose one of two concentrations as a specialization. In addition to writing students may also choose graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, and speech writing.

Course Number Name of Course Credit Hours

General Education Requirements


Major Requirements

ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 435Digital and Social Media3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Writing Concentration Courses

ENG 211Introduction to Journalism3
ENG 312Professional Writing3
ENG 313American Literature Survey I3
MCO 318 Advertising Writing3
MCO 350 Political Writing 3
MCO 410 Applied MCO Writing 3



Total Credit Hours


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