Marketing Communications – Writing
The advertising and public relations fields are in need of strong writers. If creative writing is your interest, consider Midway University’s online writing concentration in marketing communications.
A Marketing Communications Writing degree from Midway University can provide you with the skills you need to write for many types of industry needs.
Courses include introduction to journalism, advertising writing, professional and political writing.
All student complete the core course requirements and then choose one of two concentrations as a specialization. In addition to writing students may also choose graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, and speech writing.
|Course Number||Name of Course||Credit Hours|
General Education Requirements
|ART 202||Photoshop I||3|
|BUS 255||Principles of Marketing||3|
|MCO 201||Introduction to Marketing Communications||3|
|MCO 210||Writing for Marketing Communications||3|
|MCO 220||Advertising Principles||3|
|MCO 230||Graphic Design I||3|
|MCO 301||Introduction to Public Relations||3|
|MCO 315||Consumer/Audience Analysis||3|
|MCO 320||Global Brand Management||3|
|MCO 405||Internal Brand Communication||3|
|MCO 435||Digital and Social Media||3|
|MCO 450||Media Sales and Analysis||3|
Writing Concentration Courses
|ENG 211||Introduction to Journalism||3|
|ENG 312||Professional Writing||3|
|ENG 313||American Literature Survey I||3|
|MCO 318||Advertising Writing||3|
|MCO 350||Political Writing||3|
|MCO 410||Applied MCO Writing||3|
Total Credit Hours