Marketing Communications – Graphic Design

Marketing Communications – Graphic Design

Want to train to become a graphic designer? Consider Midway University’s Marketing Communications Graphic Design degree.

A Marketing Communications Graphic Design degree from Midway University can provide you with the skills you need to design graphics for multiple uses and platforms.

All student complete the core course requirements and then choose one of two concentrations as a specialization, In addition to graphic design students may also choose writing. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, and creative design management.

Course Number Name of Course Credit Hours

General Education Requirements

40

Major Course Requirements

36
ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Graphic Design Concentration

18
ART 205Drawing3
ART 302Photoshop II3
MCO 330 Graphic Design II 3
MCO 325Digital Storytelling3
MCO 430 Digital Animation 3
MCO 440Applied Graphic Design 3

Electives

26

Total Credit Hours

120

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