Marketing Communications

Marketing Communications


Want to get into the advertising world? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s Bachelor of Science in Marketing Communications.

The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.

A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.

Course work in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations and more.

All student complete the core course requirements and then choose one of two concentrations as a specialization in either writing or graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.

Why Midway?

16:1

student-to-faculty ratio

Affordability

90% of students receive some form of financial assistance

Support

meet faculty face-to-face get in-person assistance

Frequently Asked Questions

How do I apply?

We offer a simple online application process. Create your account, submit all materials and track your application status conveniently online. Paper application forms are available for download if needed. Admissions Counselors are available to assist you with the application process and answer any questions you may have about Midway University and our programs. Give them a call at 1-800-952-4122 or email admissions@midway.edu.

Specific admissions details are available for:
• First time students
• Homeschool students
• Transfer students
• KCTCS students
• International students
• Dual Credit High School Students

What are my financial aid options?

Students are eligible as “full-time and “part-time” students for Federal loans and may be eligible for Federal and/or State grants. (A full-time student is a student taking 12 credit hours or more per term; a part-time student is a student taking 6-12 credit hours.)

Visit Financial Aid for more details.

Do I need to submit my high school transcript to apply?

An admission decision can only be made with official documents. Transcripts are considered official when they are either mailed directly to Midway University from the issuing institution in a sealed envelope or sent electronically by a secured third party such at National Student Clearinghouse or Parchment.

How much will it cost?

Midway University works hard to provide quality degree programs at an affordable price for our students. Students can view our Tuition and Fees Schedule online.

Make sure you get the whole picture before making your decision. First, complete your FAFSA so you can see what financial aid you are eligible to receive and complete your application. Once you are admitted to Midway University, you can meet with our Financial Aid Office to discuss all the eligible aid (federal, state and institutional) that you have access to and apply for scholarships. This is the only way to figure out the true cost and if you will have any out-of-pocket expenses to cover.

Can I transfer credits from another school if I am accepted into this program?

Midway University accepts transfer credits from regionally accredited institutions that are 100-level or higher with a grade of “C” or better. At the time of admission, our Admissions Counselors will provide an unofficial evaluation of your transfer credit. An official evaluation will be completed by the Registrar’s Office after acceptance.

How do I register for classes or sign up for housing?

Once you have been accepted, the Admissions Office will communicate the Next Steps for you to sign up for an Eagle Prep Registration and explain the Housing Application Process if you plan to live on campus.

Don’t see your question here? Our admissions staff would be happy to discuss our online degree programs with you and answer your questions. Get the conversation started by calling us at 800.952.4122 or by email at admissions@midway.edu.

A Peek Inside Our Program

You will earn your Marketing Communications degree by completing 120 credit hours.

Course Number Name of Course Credit Hours

General Education Requirements for Bachelor's Degree

34-40

Major Course Requirements

39
ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 435Digital and Social Media3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Electives

23-29

Concentration 1: Writing OR Concentration 2: Graphic Design

18

TOTAL

120

Concentration 1: Writing

ENG 211Introduction to Journalism3
ENG 312Professional Writing3
BUS 313Business and Organizational Communication3
MCO 318 Advertising Writing3
MCO 350 Political Writing 3
MCO 410 Applied MCO Writing 3

Concentration 2: Graphic Design

ART 205Drawing3
ART 302Photoshop II3
MCO 330 Graphic Design II 3
MCO 325Digital Storytelling3
MCO 430 Digital Animation 3
MCO 440Applied Graphic Design 3

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