Want to get into the advertising world? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s Bachelor of Science in Marketing Communications.
The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.
A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.
Course work in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations and more.
All student complete the core course requirements and then choose one of two concentrations as a specialization in either writing or graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.
|Course Number||Name of Course||Credit Hours|
General Education Requirements for Bachelor's Degree
Major Course Requirements
|ART 202||Photoshop I||3|
|BUS 255||Principles of Marketing||3|
|MCO 201||Introduction to Marketing Communications||3|
|MCO 210||Writing for Marketing Communications||3|
|MCO 220||Advertising Principles||3|
|MCO 230||Graphic Design I||3|
|MCO 301||Introduction to Public Relations||3|
|MCO 315||Consumer/Audience Analysis||3|
|MCO 320||Global Brand Management||3|
|MCO 405||Internal Brand Communication||3|
|MCO 435||Digital and Social Media||3|
|MCO 450||Media Sales and Analysis||3|
Concentration 1: Writing OR Concentration 2: Graphic Design
Concentration 1: Writing
|ENG 211||Introduction to Journalism||3|
|ENG 312||Professional Writing||3|
|BUS 313||Business and Organizational Communication||3|
|MCO 318||Advertising Writing||3|
|MCO 350||Political Writing||3|
|MCO 410||Applied MCO Writing||3|
Concentration 2: Graphic Design
|ART 302||Photoshop II||3|
|MCO 330||Graphic Design II||3|
|MCO 325||Digital Storytelling||3|
|MCO 430||Digital Animation||3|
|MCO 440||Applied Graphic Design||3|