Marketing Communications

Marketing Communications

Want to get into the advertising world? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s Bachelor of Science in Marketing Communications.

The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.

A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.

Course work in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations and more.

All student complete the core course requirements and then choose one of two concentrations as a specialization in either writing or graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.

Course Number Name of Course Credit Hours

General Education Requirements for Bachelor's Degree

34-40

Major Course Requirements

39
ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 435Digital and Social Media3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Electives

23-29

Concentration 1: Writing OR Concentration 2: Graphic Design

18

TOTAL

120

Concentration 1: Writing

ENG 211Introduction to Journalism3
ENG 312Professional Writing3
BUS 313Business and Organizational Communication3
MCO 318 Advertising Writing3
MCO 350 Political Writing 3
MCO 410 Applied MCO Writing 3

Concentration 2: Graphic Design

ART 205Drawing3
ART 302Photoshop II3
MCO 330 Graphic Design II 3
MCO 325Digital Storytelling3
MCO 430 Digital Animation 3
MCO 440Applied Graphic Design 3

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