Online Marketing – Writing Bachelor’s Degree

Online Marketing – Writing Bachelor’s Degree


The advertising and public relations fields are in need of strong writers. If creative writing is your interest, consider Midway University’s online writing concentration in marketing communications.

A Marketing Communications degree from Midway University can provide you with the skills you need to write for many types of industry needs.

Courses include introduction to journalism, advertising, professional and political writing.

All student complete the core course requirements and can choose one of two concentrations as a specialization. In addition to writing students may also choose graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, and speech writing.

Online students should consult with their advisor on courses available online for this major as some may only be available on campus.

Why Midway?

16:1

student-to-faculty ratio

Affordability

90% of students receive some form of financial assistance

Support

meet faculty face-to-face to get in-person assistance even as an online student

Frequently Asked Questions

How do I apply?

We offer a simple online application process. Create your account, submit all materials and track your application status conveniently online. Paper application forms are available for download if needed. Admissions Counselors are available to assist you with the application process and answer any questions you may have about Midway University and our programs. Give them a call at 1.800.952.4122 or email admissions@midway.edu.

Specific admissions details are available for:

What are my financial aid options?

Students are eligible as “full-time and “part-time” students for Federal loans and may be eligible for Federal and/or State grants. (A full-time student is a student taking 12 credit hours or more per term; a part-time student is a student taking 6-12 credit hours.)

Visit Financial Aid for more details.

How much will it cost?

Midway University works hard to provide quality degree programs at an affordable price for our students. Our online and evening undergraduate and graduate programs’ tuition is based on the number of credit hours taken each module. You can review our current credit hour tuition rates and fees online.

Make sure you get the whole picture before making your decision. First, complete your FAFSA so you can see what financial aid you are eligible to receive and complete your application. Once you are admitted to Midway University, you can meet with our Financial Aid Office to discuss all the eligible aid (federal, state and institutional) that you have access to. This is the only way to figure out the true cost and if you will have any out-of-pocket expenses to cover. We also have specific resource information for military students.

Can I transfer credits from another school if I am accepted into this program?

Midway University accepts transfer credits from regionally accredited institutions that are 100-level or higher with a grade of “C” or better.  At the time of admission, our Admissions Counselors will provide an unofficial evaluation of your transfer credit.  An official evaluation will be completed by the Registrar’s Office after acceptance.

Specific admissions details are available for:

University credit can be earned for knowledge gained through prior work and learning experience depending upon the nature and scope of the experience. Students can earn up to 21 credit hours towards an undergraduate degree program based on assessment. Review the Credit for Prior Learning webpage or section in the catalog for more information.

What support services are available for online and evening students?

Midway University’s Student Success Center provides both Academic Support and Career Services resources for all Midway students. Academic Support includes one-on-one tutoring, small group tutoring and virtual (or online) tutoring. Workshops are held throughout the year to support student learning.

Career Services resources are available to students, alumni and others within our community to help them gain relevant and practical career readiness training through education and experiential learning within internships, job shadowing, career counseling and strategic corporate partnerships.

Don’t see your question here? Our admissions staff would be happy to discuss our online degree programs with you and answer your questions. Get the conversation started by calling us at 800.952.4122 or by email at admissions@midway.edu.

A Peek Inside Our Program

You will earn your online Marketing – Writing Bachelor’s Degree by completing 120 credit hours. Depending on credits transferred or credits earned through our Credit for Prior Learning program, that time could be a lot less.

Course Number Name of Course Credit Hours

General Education Requirements

34-40

Major Requirements

39
ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 435Digital and Social Media3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Writing Concentration Courses

18
ENG 211Introduction to Journalism3
ENG 312Professional Writing3
ENG 313American Literature Survey I3
MCO 318 Advertising Writing3
MCO 350 Political Writing 3
MCO 410 Applied MCO Writing 3

Electives

23-29

Total Credit Hours

120

Virtual Tour

Request Information

Apply Now