MBA – Concentration in Tourism and Event Management
Time to earn degree
Learn first hand about the Kentucky bourbon culture in the heart of the industry
Study Abroad Option
Students can participate in a study abroad course to Scotland's Malt Whisky Trail to compare this industry to Kentucky's Bourbon industry
Working in the tourism industry and want to take your career to the next level?
Looking to become part of the growing bourbon tourism industry?
Consider Midway University’s MBA with Tourism and Event Management concentration. This degree program combines Midway’s strong business program and special courses in Bourbon history, visitor center and distillery operations, Bourbon hospitality, and a special study abroad opportunity.
All Midway MBA degree candidates share a common core of course work in management, marketing, economics, research methods, business law and global business. Each student in the Tourism and Event Management concentration will complete a history and evolution course on bourbon and tourism industry analytics course. Then students choose from among eight other courses to complete their concentration with courses covering Kentucky Bourbon tourism, Bourbon hospitality, visitor center operations and a study abroad course around Scotland’s Malt Whisky Trail. Students also have the ability to customize their concentration in consultation with the program advisor with special topics and independent study courses. The Bourbon industry focused courses are a unique offering and unlike any other program to truly help students learn the rich history and culture created around Kentucky Bourbon.
The solid knowledge base gained while completing these core and concentration courses ensures that, should students later choose to pursue opportunities outside of the hospitality and event planning industries, they’ll possess the transferable skills needed to successfully execute major career transitions.
According to the Kentucky Distillers’ Association, Bourbon is a $3 billion signature industry in Kentucky, generating 15,400 jobs with an annual payroll of $700 million. In its 2015 report, the Kentucky Tourism, Arts and Heritage Cabinet reported that Kentucky’s tourism industry generated $13.7 billion in economic impact to the state for the year, an increase of 5 percent over the previous year and 6,200 new jobs were created with a total of 186,000 jobs statewide.
The core MBA coursework is offered on campus or online, making it easy for students to complete courses on their own time schedule. The concentration courses are primarily online with a low residency component for a few classes that require an in-seat component. These are in accelerated 8 week courses. Some classes require students to be 21 years of age on the first day of class.
Why Choose Midway’s MBA Tourism and Event Management Concentration?
- Unique – This is a one-of-a-kind program with a significant focus on the study of Bourbon tourism around Kentucky’s signature industry.
- Location – Midway is situated in the heart of Kentucky’s Bourbon industry
- Time to Degree – 18 months
- Personal Attention – Midway provides a high level of service to our students
- Affordable – we offer competitive tuition rates and several payment options
Some classes require students to be 21 years of age on the first day of class. Denoted with an “*” on course listing below.
Photo courtesy of the Kentucky Distillers’ Association.
|Course Number||Name of Course||Credit Hours|
Major Course Requirements
|BUSM 550||Business Law||3|
|BUSM 560||Financial Management||3|
|BUSM 570||Economic Analysis for Business Decision-Making||3|
|BUSM 600||Strategic Marketing Management||3|
|BUSM 620||Global Business||3|
|BUSM 660||Strategic Management||3|
|TEM 570||The History and Evolution of Bourbon||3|
|TEM 610||Tourism Industry Analytics||3|
Choose 12 hours from the following:
|TEM 572||Bourbon Women: Craft to Consumption||3|
|TEM 574||Kentucky Bourbon Tourism & Distilleries*||3|
|TEM 575||Fermentation, Distillation and Maturation||3|
|TEM 576||The Bourbon Experience & Hospitality*||3|
|TEM 578||Scotland’s Malt Whisky Trail and Tourism*||3|
|TEM 580||Special Topics||3|
|TEM 585||Independent Study||3|
|TEM 642||Bourbon Capstone Experience||3|
Total - MBA with Concentration in Tourism and Event Management
*BUSM 501 is an additional course for students without undergraduate business background
|BUSM 501||Foundational of Graduate Business||3|