MBA – Concentration in Tourism and Event Management
Time to earn degree
Learn first hand about the Kentucky bourbon culture in the heart of the industry
Working in the tourism industry and want to take your career to the next level?
Looking to become part of the growing bourbon tourism industry?
Consider Midway University’s MBA with Tourism and Event Management concentration. This degree program combines Midway’s strong business program and special courses in Bourbon tourism, hospitality, destination branding, event management and a special bourbon-centered capstone project.
All Midway MBA degree candidates share a common core of course work in management, marketing, finance, business law and global business. Each student in the Tourism and Event Management concentration will then complete courses designed around working in the bourbon tourism industry. The Bourbon industry focused courses are a unique offering and unlike any other program to truly help students learn the rich history and culture created around Kentucky Bourbon.
The solid knowledge base gained while completing these core and concentration courses ensures that, should students later choose to pursue opportunities outside of the hospitality and event planning industries, they’ll possess the transferable skills needed to successfully execute major career transitions.
According to the Kentucky Distillers’ Association, Bourbon is a $3 billion signature industry in Kentucky, generating 15,400 jobs with an annual payroll of $700 million. In its 2015 report, the Kentucky Tourism, Arts and Heritage Cabinet reported that Kentucky’s tourism industry generated $13.7 billion in economic impact to the state for the year, an increase of 5 percent over the previous year and 6,200 new jobs were created with a total of 186,000 jobs statewide.
The MBA coursework is offered completely online, making it easy for students to complete courses on their own time schedule. These are in accelerated 8-week course format.
Why Choose Midway’s MBA Tourism and Event Management Concentration?
- Unique – This is a one-of-a-kind program with a significant focus on the study of Bourbon tourism around Kentucky’s signature industry.
- Location – Midway is situated in the heart of Kentucky’s Bourbon industry
- Time to Degree – 18 months
- Personal Attention – Midway provides a high level of service to our students
- Affordable – we offer competitive tuition rates and several payment options
Photo courtesy of the Kentucky Distillers’ Association.
|Course Number||Name of Course||Credit Hours|
Major Course Requirements
|BUSM 550||Business Law||3|
|BUSM 560||Financial Management||3|
|BUSM 600||Strategic Marketing Management||3|
|BUSM 620||Global Business||3|
|BUSM 660||Strategic Management||3|
|TEM 520||Bourbon Tourism Industry Analytics||3|
|TEM 576||The Bourbon Experience & Hospitality*||3|
|TEM 600||Destination Branding||3|
|TEM 632||Event Management and the Bourbon Experience||3|
|TEM 642||Bourbon Capstone Experience||3-6|
Total - MBA with Concentration in Tourism and Event Management
*BUSM 501 is an additional course for students without undergraduate business background
|BUSM 501||Foundational of Graduate Business||3|