MBA – Concentration in Tourism and Event Management

MBA – Concentration in Tourism and Event Management

18 months

18 months

Time to earn degree

Unique Location

Unique Location

Learn first hand about the Kentucky bourbon culture in the heart of the industry

Study Abroad Option

Study Abroad Option

Students can participate in a study abroad course to Scotland's Malt Whisky Trail to compare this industry to Kentucky's Bourbon industry

Working in the tourism industry and want to take your career to the next level?

Looking to become part of the growing bourbon tourism industry?

Consider Midway University’s MBA with Tourism and Event Management concentration. This degree program combines Midway’s strong business program and special courses in Bourbon history, visitor center and distillery operations, Bourbon hospitality, and a special study abroad opportunity.

Program Overview

All Midway MBA degree candidates share a common core of course work in management, marketing, economics, research methods, business law and global business. Each student in the Tourism and Event Management concentration will complete a history and evolution course on bourbon and tourism industry analytics course. Then students choose from among eight other courses to complete their concentration with courses covering Kentucky Bourbon tourism, Bourbon hospitality, visitor center operations and a study abroad course around Scotland’s Malt Whisky Trail. Students also have the ability to customize their concentration in consultation with the program advisor with special topics and independent study courses. The Bourbon industry focused courses are a unique offering and unlike any other program to truly help students learn the rich history and culture created around Kentucky Bourbon.

The solid knowledge base gained while completing these core and concentration courses ensures that, should students later choose to pursue opportunities outside of the hospitality and event planning industries, they’ll possess the transferable skills needed to successfully execute major career transitions.

According to the Kentucky Distillers’ Association, Bourbon is a $3 billion signature industry in Kentucky, generating 15,400 jobs with an annual payroll of $700 million. In its 2015 report, the Kentucky Tourism, Arts and Heritage Cabinet reported that Kentucky’s tourism industry generated $13.7 billion in economic impact to the state for the year, an increase of 5 percent over the previous year and 6,200 new jobs were created with a total of 186,000 jobs statewide.

The core MBA coursework is offered on campus or online, making it easy for students to complete courses on their own time schedule. The concentration courses are primarily online with a low residency component for a few classes that require an in-seat component. These are in accelerated 8 week courses. Some classes require students to be 21 years of age on the first day of class.

Other areas of concentration within the MBA program include Equine Studies, Healthcare Administration and Sport Management.

Why Choose Midway’s MBA Tourism and Event Management Concentration?

  • Unique – This is a one-of-a-kind program with a significant focus on the study of Bourbon tourism around Kentucky’s signature industry.
  • Location – Midway is situated in the heart of Kentucky’s Bourbon industry
  • Time to Degree – 18 months
  • Personal Attention – Midway provides a high level of service to our students
  • Affordable – we offer competitive tuition rates and several payment options

Some classes require students to be 21 years of age on the first day of class. Denoted with an “*” on course listing below.

Photo courtesy of the Kentucky Distillers’ Association.

Course Number Name of Course Credit Hours

Major Course Requirements

BUSM 550Business Law3
BUSM 560Financial Management3
BUSM 570Economic Analysis for Business Decision-Making3
BUSM 600Strategic Marketing Management3
BUSM 620Global Business3
BUSM 660Strategic Management3

Concentration Requirements

TEM 570The History and Evolution of Bourbon3
TEM 610Tourism Industry Analytics3

Choose 12 hours from the following:

TEM 572Bourbon Women: Craft to Consumption3
TEM 574Kentucky Bourbon Tourism & Distilleries*3
TEM 575Fermentation, Distillation and Maturation3
TEM 576The Bourbon Experience & Hospitality*3
TEM 578Scotland’s Malt Whisky Trail and Tourism*3
TEM 580Special Topics3
TEM 585Independent Study3
TEM 642Bourbon Capstone Experience3

Total - MBA with Concentration in Tourism and Event Management


*BUSM 501 is an additional course for students without undergraduate business background

BUSM 501Foundational of Graduate Business3

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