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  • What Can You Do with a Marketing Degree?

September 25, 2023

What Can You Do with a Marketing Degree?

There are so many potential career options with a marketing degree. Forbes magazine reports digital marketing including content marketing and social media are some of the popular areas of focus. Marketing is a versatile degree mixing business, communications, data analytics, and graphic design components together.

7 Potential Jobs You Can Get with a Marketing Degree

1. Marketing Assistant

Marketing assistants are typically recent marketing graduates looking to gain valuable field-related experience. They are usually hired by senior marketing professionals and tasked with various support duties and routine tasks. Their involvement in most marketing-related aspects of an organization provides them with valuable experience and knowledge for a career in marketing.

2. Social Media Manager

A social media manager's main task is overseeing an organization's entire social media strategy, with the purpose of increasing brand visibility and customer engagement. This typically implies developing and managing the company's online presence, analyzing results and conducting various social media campaigns across various platforms like X/Twitter, IG, TikTok, and others that are meant to boost the company's popularity and ultimately increase sales.

phone with instagram open

3. Event Manager

Event managers plan and manage various business and social events, mostly for promotional purposes. They handle all aspects of an event's planning and preparation, while also usually running all activities during the event. Their marketing background is useful because they need to properly market the event's purpose and message, while also making sure that the attending audience is positively engaged.

4. Public Relations Specialist

National Average Salary: $80,623/year (ziprecruiter)
Public relations specialists communicate with the general public on behalf of an organization. They are typically tasked with spreading the organization's messages to the public and they use a wide variety of modern and traditional media outlets to do so. They are sometimes called communication specialists or media specialists.

5. Sales Representative

A sales representative is responsible for selling goods and services to potential customers. Sales representatives use their marketing skills to advertise the products and services sold by the organization, identify potential customers and persuade them to buy by using various sales techniques.

6. Marketing Research Analyst

Market research analysts use specific tools and strategies to assess consumer opinions on every aspect related to the hiring organization's goods and services available for sale. They gather large amounts of data, organize it and use it to draw relevant conclusions regarding customer feedback, which is then used to increase future customer satisfaction.

7. Brand Manager

National Average Salary: $65.49 per hour (
A brand manager is responsible for overseeing all aspects of the marketing process for a specific good or service. They maintain constant communication with other departments within the organization and with external contractors, with the purpose of conducting research, planning, and advertising.  In Kentucky, the distilling industry has a lot of brand manager type jobs. One way to break into this industry would be to pair a Marketing Communications degree with a minor in Bourbon Studies.

branding words on blocks

Potential Job Growth in Marketing

The Bureau of Labor Statistics reports overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. About 24.300 openings for advertising, promotions, and marketing managers are projected each year and the median salary is $138,730 per year.

What makes Midway University’s marketing program unique?

There are a lot of marketing programs and schools to choose from. What makes Midway stand out from the rest?
At Midway, you can choose to major in marketing communications on its own, or with a concentration in graphic design to focus on digital design and storytelling. 

  • Hands-On Learning: Get ready to roll up your sleeves because here at MidwayU we don’t just teach marketing- we immerse you in it! Our innovative curriculum integrates real-world applications, in-demand skill sets, and practical knowledge to transform students into marketing leaders. You won’t just study marketing; you’ll live it!
  • Expert Faculty: Learn from accomplished professors who are leaders in research and industry, bringing a wealth of knowledge and experience into the classroom. Unlock your potential with their mentorship, guidance, and valuable insights as you prepare for your future success.
  • Digital Innovationn: Stay at the forefront of marketing innovation with a comprehensive understanding of the latest tools and technologies. Our cutting-edge classes are designed to help you gain expertise in the digital realm. From social media to advanced digital marketing strategies, we prepare you for the ever-evolving marketing industry.
  • Specialized Degrees: Craft your future with our in-demand degree options, including a variety of specialized Master’s and Bachelor’s programs along with flexible minor choices. Find the perfect academic path to align with your passions and career goals!
  • Industry Connections: Forge valuable connections with local and national businesses and organizations. Our strong ties to the industry open doors to internships, networking events, and career opportunities.
  • Career Readiness: Our program isn’t just about graduation; it’s about your career. Benefit from comprehensive career services, job placement support, and a track record of successful alumni excelling in the marketing field.

Where Have Recent Midway Marketing Grads Gone to Work?

designer at computer