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  • MBA (Tourism & Event Management)

Become a part of one of Kentucky's signature industries by earning your MBA with Tourism and Event Management focus that specializes in the bourbon industry unique to our state.

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33 Credit Hours
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Bourbon Tourism
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Midway University’s online MBA in Tourism and Event Management program combines business classes with special courses in bourbon tourism, hospitality, destination branding, and event management to provide a well-rounded foundation for career advancement. This concentration prepares students to work in the Bourbon Tourism industry, an opportunity only available in Kentucky.

All Midway MBA degree candidates share a common core of course work in management, marketing, finance, business law, and global business. Students in the online Tourism and Event Management concentration complete courses designed around the bourbon tourism industry – a unique offering unlike any other program. The program focuses on consumer education, interpretation, and sensory evaluation. It serves as a non-branded education that supports the entire bourbon industry.

The MBA coursework is offered completely online in an accelerated 8-week format. This makes it easy for students to complete courses on their own schedule and advance their careers quickly.

Most Affordable MBA in the Region

Midway University is proud to offer one of the most affordable MBA degrees in the region. In fact, we recently lowered tuition to $475 per credit hour. Students only need to earn 33 credit hours* to complete the online Tourism MBA degree. Students can earn their degree in just 15 months – saving time, as well as money.

*If the applicant’s degree is not in the area of business, in addition to the listed 30 hours for the general curriculum the student must successfully complete BUSM 501 Foundations of Graduate Business (an additional 3 credit hour course) within the first term of enrollment in the MBA program.

Program Highlights

This is a one-of-a-kind program with a significant focus on the study of Bourbon tourism around Kentucky’s signature industry.

Dr. Mark Gill, Dean of the School of Business, Equine and Sport Studies explains more about this unique MBA program at Midway University.


Recent Capstone Projects

Spring 2023

Creation of an interactive training workshop designed to provide principles and practices of both the hospitality industry generally and the Kentucky Bourbon industry specifically for front-line employees. Lacy Robinson

A paper detailing best practices guidance on developing Kentucky Bourbon tourism experiences tailored and marketed to minorities which is intended to expand diversity and inclusion among both KY Bourbon hospitality employees and guests. Christian Graham

A paper exploring how the Kentucky Bourbon tourism industry can embrace events outside of the state to both promote KY Bourbon generally and continue to drive Kentucky Bourbon tourism. Alexandra Bitgood 

Fall 2022

A paper detailing auditing best practices for the Bourbon tourism industry. Gwen House

A paper on a through-line of Jim Beam from origin to present day concentrating on the survival of Prohibition and war-time expansion. William Coyle

A paper on the trends in Kentucky Bourbon tourism experience design. Amber Gammon

A paper covering the rapid growth of Kentucky Bourbon tourism and looking at the growth potential as distilleries are facing tourist capacity. Kelsi Sheets

Frequently Asked Questions

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We offer a simple online application process. Create your account, submit all materials and track your application status conveniently online. Admissions Counselors are available to assist you with the application process and answer any questions you may have about Midway University and our programs. Give them a call at 1.800.952.4122 or email

Midway’s MBA program is one of the shortest in Kentucky and therefore, one of the most affordable. Complete just 30 credit hours for the general MBA or 33 credit hours for an MBA with an area of concentration. You can review our current credit hour tuition rates and fees online.

No there is no requirement for students to take the GRE or GMAT to apply for admission into this program. The admission requirement for this program is a baccalaureate degree from a regionally accredited institution. The admissions application process includes completing an application and submitting a resume.
No more than six credit hours from a regionally accredited institution will be accepted in transfer into a graduate program.

Students are eligible as “full-time and “part-time” students for Federal loans and may be eligible for Federal and/or State grants. (A full-time student is a student taking 12 credit hours or more per term; a part-time student is a student taking 6-12 credit hours.)

Make sure you get the whole picture before making your decision. First, complete your FAFSA so you can see what financial aid you are eligible to receive and complete your application. Once you are admitted to Midway University, you can meet with our Financial Aid Office to discuss all the eligible aid (federal, state and institutional) that you have access to. This is the only way to figure out the true cost and if you will have any out-of-pocket expenses to cover. We also have specific resource information for military students.

Midway University’s Student Success Center provides both Academic Support and Career Services resources for all Midway students. Academic Support includes one-on-one tutoring, small group tutoring and virtual (or online) tutoring. Workshops are held throughout the year to support student learning.

Career Services resources are available to students, alumni and others within our community to help them gain relevant and practical career readiness training through education and experiential learning within internships, job shadowing, career counseling and strategic corporate partnerships.

Career Outlook

How can an MBA in event management and tourism work for you? According to the Kentucky Distillers’ Association, Bourbon is a $9 billion signature industry in Kentucky, generating 22,500 jobs with an annual payroll topping $1.23 billion. Annually the Kentucky’s tourism industry generates well over $$286 million in annual tax revenue for the state and local governments.

Individuals with an MBA in tourism and event management in Kentucky can work in a variety of environments and serve in roles such as:

  • Event and Conference Organizer
  • Director of Events
  • Director of Catering

The solid knowledge base gained while completing this program ensures that students possess the transferable skills needed to successfully execute major career transitions.

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Small Classes

Our average class size is 17 students allowing more interaction with faculty.

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Annually 99% of our traditional undergraduates receive institutional aid.

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Personalized Attention

Our student to faculty ratio is 15 students to 1 faculty member.

Take the next step
Our Admissions Team would love to help you get started on your journey to become a MidwayU Eagle. Visit campus, request info, or apply today.
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Featured Faculty
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Mark Gill
Professor of Business
Dean, School of Business, Equine and Sport Studies