Communications Major | Online Marketing & Communication Program

Hours

120 Credit Hours

Format

Campus or Online

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Want to get into the advertising world? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s Bachelor of Science in Marketing Communications.

The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.

A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers. Coursework in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations, and more.

Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions, and speech writing.

Choose Your Focus

All students complete the core course requirements and then choose one of two concentrations in either writing or graphic design or select as a minor.

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Graphic Design Concentration

The graphic design program provides rigorous study and training in various aspects of business, communication, branding, and graphic design. Courses in this program introduce digital storytelling, animation, Photoshop, social media management, and brand management to prepare students for a wide variety of jobs.

View Graphic Design Course Catalog

Writing Concentration

The advertising and public relations fields are in need of strong writers. A Marketing Communications Writing degree from Midway University can provide you with the skills you need to write for many types of industry needs. Courses include introduction to journalism, advertising writing, and professional and political writing.

View Writing Course Catalog

Marketing Communications Minor

Earn a minor in Marketing Communications by completing 18 credit hours of coursework. From topics such as Principles of Marketing to special topics students can work with their advisors to select the coursework that best fits their individual goals.

View Marketing Communications Minor Requirements

What Can I Do With A Marketing Communications Degree?

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Our marketing communications program prepares graduates for continued study through graduate school programs or entering the professional workforce in a variety of fields including:

Advertising agencies
Design firms
Marketing departments
Product and service organizations
Print and electronic media companies

According to the Bureau of Labor Statistics, advertising, promotions, and marketing managers earned an annual median wage of $131,870 in May 2023. Employment of graphic designers is projected to grow 8 percent from 2023 to 2033.

Explore Your Options

Frequently Asked Questions

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We offer a simple online application process. Create your account, submit all materials and track your application status conveniently online. Admissions Counselors are available to assist you with the application process and answer any questions you may have about Midway University and our programs. Give them a call at 1.800.952.4122 or email admissions@midway.edu.

Students are eligible as “full-time and “part-time” students for Federal loans and may be eligible for Federal and/or State grants. (A full-time student is a student taking 12 credit hours or more per term; a part-time student is a student taking 6-12 credit hours.)

Visit Financial Aid page for more details.

An admission decision can only be made with official documents. Transcripts are considered official when they are either mailed directly to Midway University from the issuing institution in a sealed envelope or sent electronically by a secured third party such at National Student Clearinghouse or Parchment.

Midway University works hard to provide quality degree programs at an affordable price for our students. Students can view our Tuition and Fees Schedule online.

Make sure you get the whole picture before making your decision. First, complete your FAFSA so you can see what financial aid you are eligible to receive and complete your application. Once you are admitted to Midway University, you can meet with our Financial Aid Office to discuss all the eligible aid (federal, state and institutional) that you have access to and apply for scholarships. This is the only way to figure out the true cost and if you will have any out-of-pocket expenses to cover.

Midway University accepts transfer credits from regionally accredited institutions that are 100-level or higher with a grade of “C” or better. At the time of admission, our Admissions Counselors will provide an unofficial evaluation of your transfer credit. An official evaluation will be completed by the Registrar’s Office after acceptance.

Depending on your student type, there are different steps needed to get you ready to begin classes. Visit our Next Steps page to find your path, or contact admissions at admissions@midway.edu.

Traditional students may declare a major that is only offered online following the guidelines of the online major policy in the academic catalog.

Featured Courses

Students in the Marketing Communications degree will take courses covered a wide variety of topics including marketing, advertising and brand management, public relations, consumer behavior and digital and social media to name a few. The content is extensive . Students will also have the opportunity to choose graphic design or writing as a concentration if they choose.