Marketing Communications

Marketing Communications

Want to get into the exciting world of advertising? Or maybe become a graphic designer or writer in a creative business? Consider Midway University’s online Marketing Communications degree.

The world is more connected than ever, making this an exciting time to pursue a career in marketing. Because of the wide array and availability of messaging tools, today’s marketers must be able to integrate and coordinate them to share their organization’s story.

A Marketing Communications degree from Midway University can provide you with practical experience coordinating and integrating diverse communication tools to create campaigns that reach and influence consumers.

Course work in this major includes Photoshop, principles of marketing, writing for marketing, advertising principles, graphic design, public relations and more.

All student complete the core course requirements and then choose one of two concentrations as a specialization in either writing or graphic design. Our graduates are prepared for careers in areas such as corporate communication, integrated marketing management, advertising, brand management, public relations, creative design management, promotions and speech writing.

Online students should consult with their advisor on courses available online for this major as some may only be available on campus.

Why Midway University?

Affordable – We offer competitive tuition rates
Experienced Faculty – Our faculty members are industry experts with years of experience and program knowledge
Convenience – 100% online coursework allows students to work and pursue their degree
Personal Attention – Midway provides a high level of service to our students


Important Information

Tuition and Fees
Application Process (Evening & Online Students)
Financial Aid

Course Number Name of Course Credit Hours

General Education Requirements

34

Major Course Requirements

39
ART 202Photoshop I3
BUS 255Principles of Marketing3
MCO 201Introduction to Marketing Communications3
MCO 210Writing for Marketing Communications 3
MCO 220 Advertising Principles 3
MCO 230Graphic Design I3
MCO 301Introduction to Public Relations 3
MCO 315Consumer/Audience Analysis3
MCO 320Global Brand Management3
MCO 405 Internal Brand Communication 3
MCO 435Digital and Social Media3
MCO 450 Media Sales and Analysis 3
MCO 490Capstone 3

Choose One Concentration Area

18

Graphic Design Concentration (18 hours)

Writing Concentration (18 hours)

Electives

32

Total Credit Hours

120

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