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The NPD 3 course series is an accelerated program offered through the School for Career Development. Each course meets one night a week on the Midway College campus for 5 weeks each.
The New Product Development program is taught as a series of three courses which are designed to provide students with a thorough understanding of the body of knowledge associated with the field of New Product Development (NPD). Due to it's cross functional nature, NPD requires an understanding of several discipline areas and represents a challenging, yet rewarding knowledge base which is highly sought after by organizations. Completing all three of the following courses will provide the student with the essential knowledge base required to pass the New Product Development Professional (NPDP) certification exam. It is highly recommended that students take the NPDP Exam Review prior to taking the exam. The New Product Development series will be taught using a variety of techniques, including: lecture, large and small group discussion, audio/visual presentations, and group exercises.
New Product Strategy and Portfolio Management |
3 |
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This course is designed to provide students with an understanding of how new product strategy fits into the overall strategy process and understand the key elements of new product strategy. |
| New Product Development Process and Teams |
3 |
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This course will explore the various structures for NPD processes. Each stage of the NPD process will be explored, including the fuzzy front end, idea screening, concept generation, prototyping, product prototyping, and introductions. The course will also examine underlying success factors for NPD including decision making, innovation, and NPD organizational structures. |
| NPD Tools, Metrics, and Market Intelligence |
3 |
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This course will address the tools, metrics, and market intelligence used in the NPD process. This course will review the tools used to support and measure the NPD process, NPD metrics which are used to measure NPD success, and the marketing intelligence tools used to support the NPD process. |
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